Business & Brand Representation

With our Extensive Network of Skilled Agents, Partners and Business Connections in emerging markets, it is quite natural JR Group USA represents prominent businesses and brands. One example is Saheli Energy in key countries.

Saheli Energy was founded in 2009. Formerly headquartered in France, Dubai has been the new home of its headquarters since 2011. Saheli specializes in the marketing and distribution of top rated Automotive, Marine, Mining, Industrial Lubricants, Greases with extended specialty products such as bitumen, fuel oil and various related chemicals. Premium Services and Training are also offered. In its early days, the company signed a technical partnership with Gulf Oil International. This partnership leveraging de facto on the cutting-edge technology developed by Gulf Oil over 100 years ago. Saheli’s mission is to add value to the market through competitive offerings: highly ranked products at discounted prices.


Saheli products include lubricants and greases for the following applications:

Saheli products, currently distributed in Dubai, Yemen, Iraq, Benin, Togo, Senegal, Burkina-Faso and Ivory Coast to name a few, are developed in the first laboratory in the Gulf Cooperation Council to be given an ISO 17025 certification by the Dubai Accreditation Department for its high-quality testing and calibration laboratories. It is in Jebel Ali Free Zone, Dubai.

In addition to producing and distributing top rated lubricants, Saheli offers services such as: